Impose Your Will

Impose Your Will

Impose Your Will is the mission statement of a clothing company that owner, Luke Jernigan, describes as a “Lifestyle clothing brand”. Luke, the founder and owner of Intimidation Clothing, has been dedicated to this since his company’s creation. Intimidation is a fast growing clothing brand that is deeply rooted in MMA, but branches out into other sports as well. While they specialize in t-shirts; they have many great products to offer to anyone looking for affordable products that are of great quality. Luke recently joined Matthew Gaither and Spencer Kirksey, both of, on Cage Zombies Radio to talk about the current state of his company.

The interview opened up with Luke leading onto a forthcoming announcement of the biggest client in the company’s history. He could not name that client as of now but said stay tuned because the news could come soon. Intimidation has seen great growth in the last year. As stated by Jernigan, the company currently has over 50 dealers where as they had about 15-20 this time last year. That is a vast growth and it shows no signs of slowing down. Luke stated that he would be greatly disappointed if Intimidation is not over 100 dealers just 1 year from now. He has high expectations for his company as he strongly believes in the product he offers and is firm to his commitment to bring quality products at a reasonable price. He stated that he has respect for other companies while specifically naming Tapout as one of them. He is not interested in competing with those companies, but yet “aspires to be great like them”.

Intimidation has recently begun to expand their sales and design teams to accommodate their growth. As always, Luke continues to put great emphasis on marketing. He can be found at any number of events in the Ohio area and because of his dedication, Intimidation Clothing can be found on numerous fighters throughout the MMA world. Currently the most well-known fighters sponsored by Intimidation are UFC vet Charlie Brenneman, Brian Rogers (Bellator MMA), and Jessica “Evil” Eye (Bellator MMA). You see, unlike other companies that have risen to fame but fallen just as fast, Intimidation Clothing is different. Led by someone with great dedication to his craft, they will only continue to rise.

You can find Luke at many Ohio based events.

These are the current upcoming events he is confirmed to be at:

August 3rd– NAAFS: Caged Vengeance 14

August 9th– UVC 25: Fair Fights

August 10th– American Grappling Tournament

August 24th– NAAFS Rock N Rumble 7

For more information go to:


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