ONE FC TO BROADCAST ON FREE-TO-AIR TELEVISION IN MALAYSIA
22 January 2014 – SINGAPORE: ONE Fighting Championship™ (ONE FC) will collaborate with TV9, the No. 1 station for young, fresh and Mass Malays market in Malaysia. This historic partnership marks the first time mixed martial arts will be broadcasted monthly on free-to-air television to 30 million people in Malaysia. The collaboration will also extend to ONE FC’s next show in Kuala Lumpur in March.
TV9 is one of the four free-to-air (FTA) television stations under Malaysia’s leading media conglomerate, Media Prima Berhad and currently a strong No. 2 most watched television in Malaysia after TV3. TV9’s target audience is the Young Fresh Mass Malays (YFM) between the ages of 15 to 29. Its prominent and distinct image had propelled TV9 to retain its second spot as the most watched television station in Malaysia. Its successful formula includes catering to the specific tastes of its target audiences, presenting them with a variety of reality, entertainment, drama and tele-movies as well as a mix of modern religious-themed programs.
ONE FC CEO Victor Cui stated, “On behalf of ONE Fighting Championship™, I would like to warmly welcome TV9 on board as a broadcast partner. This is an exciting time for mixed martial arts in Asia and Malaysia is rapidly becoming a hotbed for the sport. TV9 is a fantastic partner and one of the biggest free-to-air broadcasters in Malaysia and ONE FC is excited at the opportunity to showcase our fighters to millions of homes throughout the country.”
General Manager of TV9, Zurina Othman, said, “We are honored with this collaboration and excited to show this adrenaline charged mixed martial art sports program to our viewers. It is also a good opportunity to acknowledge our best talent from Malaysia like Gianni Subba, Adam Kayoom, Saiful Merican and Anne Osman, into the homes of our viewers, as they showcase their skills inside the ONE FC cage.”
About ONE Fighting Championship™
With a 90%+ market share in Asia, ONE Fighting Championship is Asia’s largest Mixed Martial Arts (MMA) organization. Headquartered in Singapore, the world’s most exciting mixed martial arts organization hosts the best Asian mixed martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. ONE Fighting Championship™ has partnered with FOX and STAR Sports for an unprecedented 10-year cable television deal with a coverage that spans 70+ countries across the world.
Since its inception in 2006, TV9 has developed target to the youngsters and appear as free station, channel number 2 in the country and children’s favorite. To maintain this position in 2012, TV9 will continue to focus on young people of the Malay community and the audience in the city without forgetting the existing loyal audience. This can be translated into a fresher lookwith a focus on entertainment, drama, comedy and reality to satisfy the requirements of the target segment. Among theinteresting arrangement by TV9 are including Idola Kecil, Versus; drama slot “Ratu” “Aurora,” “Skrin di 9”, “Mutiara Hati;” international slot which shows Korean drama “Chamsarang”, Korean film “Saranghae” and Hollywood film “Movie Night” and also “9X” slot which is an experimental program for teens. Not to mention the entertainment program that has been our station’s signature such as Galaksi, Hip TV, NLKO and Upin & Ipin through Bananana! slot.