YOUTOO TV AND KOLDCAST ENTERTAINMENT INK DEAL TO MAKE TELEVISED MIXED MARTIAL ARTS INTERACTIVE
AFC MMA fights to be aired during 2-hour Saturday night programming block, “Aggression TV MMA”
October 1, 2012 – Youtoo TV, a leader in interactive television, today announced it reached an agreement with KoldCast Entertainment Media, LLC to bring mixed martial arts (MMA) programming to Youtoo TV’s interactive fall TV lineup.
The deal paves the way for the AFC, Canada’s largest MMA organization, to air fights each Saturday night on Youtoo TV during a 2-hour block called, “Aggression TV MMA,” premiering Saturday, October 6, 2012. Youtoo TV reaches 15 million U.S. households.
Now, MMA fans will have the chance to be on TV during the program by recording a video, known as a “Fame Spot.” If chosen by producers, the viewer will appear on the show. Viewers can also interact with fighters by downloading the Youtoo mobile app or visiting Youtoo.com.
“MMA fans are among the most diehard sports fans on the planet,” says David S. Samuels, KoldCast’s CEO. “On Youtoo TV, viewers can watch AFC fights and personally engage MMA fighters through Youtoo’s patented TV technology, which allows viewers to be on TV in a few simple clicks.”
MMA is a full contact combat sport that allows the use of striking and grappling techniques used across a variety of other combat sports. In recent years, the sport has gone mainstream, attracting an ever-growing fan base.
Chris Wyatt, CEO of Youtoo TV, said, “As pioneers in interactive television, we’re excited to push the envelope of sports programming. Making AFC televised fighting interactive is a big step forward in defining the future of the broadcast sports.”
“Aggression TV MMA” debuts on October 6, 2012 at 9:00 pm EST with an encore presentation on Sunday at 1:00 pm EST. Produced by Aggression TV, each Saturday a new AFC fight will air on Youtoo TV. The bouts will include extended programming from short-form MMA reality shows, to docudramas and fight mash-ups.
“The impact of weekly television exposure offers huge value for our brand, sponsors, and fighters,” said AFC co-owner Harvey Panesar. “This is a great opportunity to be on the cutting edge of technology. AFC’s fighters are already primed to use Youtoo technology – they love their fans and their fans love them. Youtoo technology KO’s every other social capability we have seen to-date.”
Youtoo TV is a cable television network in 177 out of the top 200 television markets. Since launching in September 2011, the network has broadcast over 500,000 viewers and their social media interactions on television. Youtoo TV is available on Comcast, Google Fiber, Verizon Fios, Time Warner and most leading cable providers. Log on to Youtoo.com for your local listings and to be on TV today!
ABOUT AGGRESSION FIGHTING CHAMPIONSHIP
The Aggression Fighting Championship is the fastest growing MMA organization in Canada and is rapidly expanding across North America. The company’s main focus is dedicated to giving MMA fans quality entertainment with a night of unforgettable fights while taking the best possible care of its athletes and helping them reach the pinnacle of their career in the sport of MMA.
ABOUT KOLDCAST ENTERTAINMENT MEDIA
KoldCast Entertainment Media, LLC is an entertainment licensing, representation, distribution, production, and marketing company specializing in television properties, which includes original episodic programming developed for Internet television as well as documentaries and short films produced by independent filmmakers from around the world. KoldCast TV, a division of KoldCast Entertainment Media, is an international television network which distributes programming to entertainment consumers around the world via (1) the KoldCast TV Network site, found at www.koldcast.tv, (2) dedicated KoldCast Channels on set-top boxes, connected/smart TV’s and mobile devices, and (3) unique strategic relationships with broadcast and cable TV networks and other television distribution venues around the world.