Affliction’s #00 Toyota Nascar Prototype Pic

Affliction has teamed up with successful Nascar racing team "Michael Waltrip Racing" to promote their upcoming show "Day of Reckoning" on October 11 in Las Vegas.

The organization will unveil their wrapped #00 Toyota with Mike Skinner at the driver seat at this Sunday’s Pepsi 500 at Auto Club Speedway in Southern, CA.

“Affliction is proud to make racing history as the first MMA organization to sponsor a car in NASCAR,” said Tom Atencio, vice president of Affliction Entertainment. “NASCAR fans are huge supporters of MMA and this is a great collaboration for both sports.”

Waltrip spoke about the ground breaking partnership that moves MMA one step closer to world-wide acceptance as a main stream sport.

“It’s great to have Affliction Entertainment as a Michael Waltrip Racing partner,” said Michael Waltrip, driver of the #55 NAPA AUTO PARTS Toyota and founder of Michael Waltrip Racing. “Our partnership with Affliction and MMA allows us to connect with millions of fans in a unique way.”

In addition to the advertising on the car which will be displayed for 250 laps around the D-shaped oval track on Sunday, Affliction’s sophomore event will also be promoted to the thousands of die hard fans in attendance through a variety of promotional platforms on Sunday.